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About the digital guide

About Tracy Sheen The Digital Guide

Tracy Sheen, also known as ‘The Digital Guide,’ is the foremost ‘near futurist’ in the APAC region for small businesses, associations, and local governments when it comes to Artificial Intelligence (AI) and Digital Tools. With over three decades of experience in digital transformation, Tracy has solidified her reputation as a passionate advocate for regional Australia and a devoted cheerleader for the small business community.

Decades of experience

Decades of Digital Expertise

With a career spanning over three decades, Tracy has been a driving force in the evolution of digital technology. From the early days of mobile phones to the revolutionary launch of the iPhone, Tracy has been leading the way in every digital innovation.



Tracy believes in the importance of ‘giving back’. She is proud to be associated with the Emerging Marketer Program as part of the Australian Marketing Institute. Tracy also acts in a mentor capacity for the ‘Future Anything’ Program, enabling school students to explore and consider entrepreneurship as a career pathway.


Regional Advocate

Tracy lives and breathes Regional Australia. Over the past year, she’s travelled more than 120,000km from Port Douglas to Hobart, building capacity as she goes.

Life long learner

Life Long Learner

In the fast-paced realm of technology, Tracy is dedicated to exploring new frontiers.

By embracing innovation and creativity, she strives to develop cutting-edge solutions that meet the ever-evolving needs of her clients. With a fervour for learning and growth, Tracy continually seeks out fresh ideas to deliver unprecedented results for all her partners.

Meet Tracy Sheen, The Digital Guide

Growing up behind the counter of her parents’ general store in Northern NSW during the 1980s, Tracy developed a strong desire to become self-employed.

But like all good stories, her journey wasn’t a straight line.

It took 30 years of working with leading Telco companies, marketing, TV & radio advertising, and events for Tracy to finally find the right time and opportunity to leap into self-employment.

In her transition from corporate life, Tracy recognised a pattern with the people she was guiding. They were all like her. People who had grown up ‘before’ technology. Typically these folks were feeling overwhelmed and unsure of where to start in the digital world.

That’s where the role of  The Digital Guide comes in.

With a wealth of experience and a deep understanding of the digital landscape, Tracy is dedicated to breaking down digital barriers and making technology accessible to everyone. Her mission is to empower communities, especially those in regional and rural areas, to embrace the digital age with confidence and clarity.

Tracy’s approach is practical, straightforward, and tailored to the unique needs of each business. She believes in celebrating every milestone, providing unwavering support, and continuously learning to offer the most relevant and effective strategies to her clients.

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